Reader's Digest — reader's digest sweepstakes contest

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Been getting repeated mailer's from Reader's Digest - Sweepstakes Contest for over a decade by now and I feel its just to do away with luring people of granting them with ransom prize money to be awarded. I don't know why these people do such fancy things.

I would and am really interested whether what these people are doing is really genuine or not. Signature of the email gives the name as Ravi GL, Director Sweepstakes, India.