[Resolved]  Gold Winner sunflower oil — MARKETING BY WRONG ADVERTISEMENT

I'm a regular consumer of GOLD WINNER sunflower oil for many years. Before switching on to GOLD WINNER, I was using SUNDROP Oil. Considering the price and the quality of GOLD WINNER, I switched over to it and highly satisfied with the quality.

On 08.10.2009, I purchased 5 Ltr pouch from a reputed oil shop at Villivakkam, based on the recent advertisement floated by them. The advertisement says that the cost of 1 litre oil is Rs.50.90. If we buy 5 ltr pouch, we will be given 500 ml. oil free. As per the advertised price, cost of 5 ltr. should be Rs.255 (assuming Rs.51/- per ltr). I was charged Rs.288/- and when questioned, I was told that the balance Rs.25/- covers the cost of the 500ml oil. I was surprised to hear this and I couldn't refrain from buying as it has already been billed.

I wanted to know whether the company is making false advertisements or the dealers / sub-dealer are taking advantage of this offer? I require clear clarification from the company. If the advertisment is false, I shall make necessary arrangements to seek legal aid to protect the consumers in future.
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Aug 14, 2020
Complaint marked as Resolved 
 
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Dear Valued Consumer,

We do thank you for your confidence in Gold Winner and are keen to retain you as a highly satisfied customer .

The reference is to the sales promotion done in certain retail outlets which had offered to reduce their margins and sell our products during the Deepavali season, especially the 5 ltr pouch .

The poster put up in the participating outlet with the approval of the retailer clearly mentioned by way of an abbreviated ( marked with asterisk mark) reference that the price of Rs.50.90 per litre was on the total volume on offer of 5.5 ltr which worked out to Rs.280/-( rounded off).

Please do note that the price of a 1ltr pouch in the market during the period mentioned was around Rs.57/- per litre .Hence the above offer was considered a real value add to the consumer and that was the reason why it became a run away hit with the vast majority of consumers .

We have noted the context you have made and shall exercise due diligence and care in future in selecting such participating outlets. In the meantime, please rest assured that you had indeed obtained the full benefit of the offer.

For good order sake, we had clarified the same with you during our direct interaction over the phone on 14th October, 2009 during which conversation we had also discussed the range of our products that included Sree Gold range of dhalls and Cardia range of olive oils. You had also expressed your appreciation and thanks for the satisfactory resolution of this matter.

Look forward to your continued patronage,


K.R.Sathya Vendan
Vice President - Commercial & Marketing
Kaleesuwari Refinery Pvt Ltd.
MIDDLE GLASS FAMILY VERY SHUTTABLE OIL GOLD WINNER LOW RATE AND HIGH QUALITY
12 years Back we were trying for the Best Cooking Oils in Market,
Randomly we got Gold Winner, To our luckiness it satisfied us with its Quality.
Still we are using the same one, Even now i advice ppl to use this oil.. Its Really Worth..
I dont think this Company will cheat its Consumers.

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