Neo Cricket — SCAM

Neo Cricket — No sense of aesthetic to show live cricketing action

This relates to the annoying ads that come up as soon as a wicket falls, some minor delay happens, even ball change is not spared. I have been following Star and espn from a long time for live telecast and i will have to say those channels respect the game very well. Today was the last one day between Ind n Sri lanka. There came a phase in the Sri lankan innings when 4 wickets fell in quick succession. Instead of seeing the replay i saw a customer rights ad.The ads kept going on and in a few minutes I could only conclude that i was watchin Neo cricket just for ads and the Neo guys were showing some cricket video in between. Total shoddy treatment of the game. Money has become so much important that everything else is secondary now. I still respect the Star, Espn guys for the sesitivity they show during such phases as described above. Learn from the legends. I feel insulted every time cricket is insulted at NEO cricket.
Kindly look into this. Plz put some intelligent person on the broadcasting table.
Thanks.

Irritating Ads during play
programmes being aired on sport channels like NEO during thebroadcast of the India-matches there have been several instances where: 1. The telecast has been blocked by advertisement projections superimposed on the field of play. 2. Live broadcast is interrupted by unnecessary advertisements while play is live...3. TV screen is being occupied by unnessary ads almost every ball. The match screen is minimized and maximised for these accomodation and its really irritating viewing.
These being paid channels, should provide higher quality of coverage. Not fill cricket in place of a series of Ads. Its not a free to air channel. I pay quite a lot for it every month.