Myntra.com — deleting myntra account

Address: 560068

After having a really bad user experience on myntra, i decided to delete my account and all my data. Turns out, there is no option on the screen to do so.

When i contacted customer service using my email id registered with them and cell phone, they told me to send them government issued id proof like pan card, dl or voter id!
This is unacceptable and invitation to identity fraud. For closing an ecommerce website user account, and when i'm contacting using my registered email and phone, i do not have to prove my identity and give anyone my id proof's with which they can do something illegal.

I want all my data deleted from their site and my account deleted as well. I do not trust this business anymore.