The Mobile Store — Non Delivery of the Product, No accurate update (17 days and counting)

Address: Mumbai City, Maharashtra

I ordered a Micromax Mobile from the Mobile Store online website. The purchase was paid for by credit card. The account was debited instantly. At the time of purchase, the order placing screen assured me of a 3 - 5 working day delivery time frame. Given the order was placed on the 14th October, 2014 I expected the same in a weeks time. It has been 17 days and counting, but still no product. I called the mobile store to enquire on the status of the delivery after 7 days and was informed that the product was out of stock and I would have to wait till stock arrived for it to be shipped. Later that day, I received an email from the Mobile store stating that the product was back in stock and there was a link from where I could place the order. The website confirmed that the product was in stock and accepting orders. I called customer service the next day and was informed that the product would be delivered in the next 3 - 5 days. I received a confirmation call from the Mobile store 1 day later confirming my order and that delivery will happen shortly. I spoke to the team once again yesterday (16 days since the order was placed), apart from the rude demeanor of the agents and being hung up on, the supervisor came online to inform me that the product has not yet been shipped, it was out of stock, the website was still taking additional orders for the product and I need to wait an additional 3 - 5 business days for dispatch post which delivery will take as long as required. I need help to ensure that this inefficiency of operations doesn't go unpunished. Not only is it a great inconvenience to the customers, it is also a financial burden without having receive any goods / services in return and further, it sets the wrong precedent for the online industry which is picking up in the country at the moment an has great potential for both buyers and sellers alike.