Apple India — Iphone 5 c replacement piece at 19500/-. New piece at 22990/-.

Address: Ahmedabad, Gujarat

I bought my Apple Iphone 5c from Amazon.in in January'15 @ Rs 22990/- with 2000 cash back from Amazon resulting the actual cost @ Rs 21990/-. Incidentally i broke my touch screen as the phone fell from hand. I understood that this is something that would not be covered in warranty. Thus I went to the Apple customer care @ Ahmedabad who told me that the screen cannot be replaced as per our policy and thus the phone needs to be replaced. I was shocked as all other brands like Samsung etc. easily replace the screen and charge for the same on case to case basis. The replacement cost for my Iphone 5c, as quoted by Ahmedabad customer care was Rs 19500/-.The replacement piece will be a refurbished piece and not a brand new one. In a nutshell iI got this phone for 21990/- with cash back. Even if we do not consider the cash back the original price for the same was 22990/-. If I Consider the replacement price of Rs 19500/- for the refurbished piece, it come to around 85% of the actual phone amount i.e 85% of Rs 22990/- which is not fair on any customer. I lodged a complaint at Apple Head Office, Bangalore to which i got only one reply i.e we cannot help and the case wont be considered except by paying Rs 19500/-.Repeated attempts were made by email to get a resolution, urging them to justify the exorbitant cost, but i did not get any answer which shall resolve the issue. I had mentioned my intent to pay for the damage repair for screen since the touch pad is still working fine and can be used, the only reason of not using it is the risk of a cut on fingers the broken screen can cause. I request you to intervene and help me find a resolution for the said issue. I am not able to use the phone. If i pay 19500 to Apple, my actual cost will go to more than 41000/-, if i try and sell i am not getting even 50% of the cost price. I cannot get it repaired locally since the warranty will be compromised. What should I do? I feel I committed a big mistake by purchasing a phone of a brand which is huge and has so many users around the world.