Apple India — Replacement warranty - accidental damage

Address: 380013

I have new Apple iPhone since Dec 2014 at 53500 cost. Now the screen of my iPhone got damaged accidentally. When I approached customer service center they directed me to Reliance digital located at Naranpura, Ahmedabad. They offered a replacement for 24000 as the only option. The replacement cost is something pathetic which was not expected from Apple.