Sun Tv — Didn't swicth on channel after charging amount

Address: Palakkad, Kerala

I wanted to watch us open and requested to add ten sports to subscriptions. They added the channel and deducted the amount. It was on 13 th sep 2015 eve 11 pm and they promised that it will be done within 15minu to 2hrs. But after 2 hours still the channel was not active and I have to call customer care since I couldn't watch the match. I requested for a refund but they told its not possible. How in the world these companies are allowed to cut the cost before the customer can view channel and how they can't rwfund? there should be strict action against them so that they don't take customer for a ride.