I own a restaurant in the name of MARISCO SEAFOOD CARNIVAL and we have partnered with swiggy services bearing outlet ID 497510.
On 02/07/2022 I have activated a CPC Campaign to boost the visibility of my restaurant for a duration of 30 days till 31/07/2022 with total 1000 clicks.
Where they are supposed to deliver 33 clicks per day on average basis to attain 1000 clicks by end of the month.
But without our consent and knowledge they have exhausted all 1000 clicks within 6 days, and completed the campaign by 07/07/2022 itself. Through this campaign I have received orders worth 24k, for which they have deducted campaign fee 13k and 8.5k towards commission. So out of order value 24k, they have deducted 21.5k and balance 2.5k is net receivable(Almost 90% was deducted), with which I have to bear stock expense, labour expense, rent, electricity expense and other miscellaneous expense.
This is really a huge concern for restaurant partners like us. In restaurant business, we have to struggle on daily basis to take one step ahead and with such looting from an organized company leads to a huge downfall and irrecoverable loss. Need a regulatory body to govern these aggregators and requesting for speedy resolution and compensation for the loss incurred.
(CPC Campaign is a promotion, where swiggy will display our restaurant on the top slots in customer portal, and make them to visit our menu for placing orders, even if orders are not placed, clicks charges are calculated for the number of customers visited our restaurant menu
For my restaurant per clicks charges were 11+gst, which totals to 13k for 1000 clicks with gst + they have deducted commissions) Was this information helpful? |
Post your Comment